Marketing / Growth
Elena Garcia
Growth Marketing Director | Lifecycle, Content Strategy & Integrated Campaigns
Professional Summary / Marketing Profile
Growth marketing leader with 10 years of experience building lifecycle, content, and integrated demand programs for subscription products. Connects customer insight to channel strategy, creative testing, and measurable pipeline and retention outcomes.
Skills / Channels, Tools & Skills
Professional Experience / Campaign & Growth
- Owned lifecycle and demand-generation strategy for a 42,000-customer SaaS business, increasing qualified pipeline by 37% year over year.
- Redesigned onboarding journeys across email and in-product messaging, improving activation by 14% and reducing first-month churn by 9%.
- Led a 6-person team and agency partners across content, paid media, SEO, and marketing operations.
- Built an editorial program that grew non-branded organic sessions by 82% in 18 months and generated 1,900 marketing-qualified leads.
- Launched customer research reports and partner campaigns that contributed $1.6M to influenced pipeline.
Projects / Selected Campaigns
An integrated content and webinar program for operations leaders evaluating analytics platforms.
- Coordinated research, editorial, paid distribution, and 8 webinars that reached 24,000 prospects and influenced $410K in pipeline.
Education
Certifications
Languages
English (Native) | Spanish (Fluent)