Professional Resume
Jordan Brooks
Product Marketing Manager | Positioning, Launches & Revenue Enablement
Professional Summary
Product marketing manager with 7 years of experience taking B2B products from customer insight to market adoption. Partners closely with product, sales, and growth teams to clarify value, launch with confidence, and measure commercial impact.
Professional Experience
- Repositioned the analytics platform around 3 priority use cases, improving demo-to-opportunity conversion by 28%.
- Led 6 product launches across website, sales enablement, webinars, and customer communications, contributing $4.2M in influenced pipeline.
- Built a competitive intelligence program used by 45 account executives and refreshed quarterly with field feedback.
- Created messaging, pricing pages, and enablement for a new workflow product that reached 1,000 paying teams in its first year.
- Developed customer research interviews and win-loss reviews that informed 9 roadmap and packaging decisions.
Skills & Capabilities
Selected Projects
A repeatable cross-functional checklist and measurement framework for product launches.
- Introduced stage gates and post-launch reviews that raised launch asset completion from 62% to 96%.
Education
Certifications
Languages
English (Native) | Portuguese (Conversational)